Big news for users from YouTube
San Francisco: In big news for YouTube users, the company has started testing shopping features.
According to details, YouTube has also started testing new shopping features along with marketing on its video platform shorts.
According to TechCrunch, the new shopping features will allow users to browse and purchase products while browsing the web.
The video-sharing platform has initially introduced shopping features on YouTube shorts in the US for a select number of stores, which have begun tagging their products.
According to YouTube, these products can be accessed not only by the US, but also by users in India, Brazil, Canada and Australia, meaning that YouTube users in these countries can view the tagged products.
YouTube says it plans to roll out these features in more countries.
"We strongly believe that YouTube is a great place for creators to build a business, and shopping is obviously an important part of that," a YouTube spokesperson told TechCrunch in an email.